E-books aside, books have covers.
They have front covers and back covers, and in between they've got content.
And while content is king, those covers are crucial, too. They keep the pages from spilling all over the kitchen, the sidewalk, the subway, your feet. The binding, and those covers, keep this content in place so it doesn't fly around like napkins in the wind.
The fact that books are bound means something else, too: It means they don't just have a beginning, but also an end. At some point, after one year, or two, the author, the editor, the designer, and the production team all have to say, with a collective sigh of relief, Enough!
And then it’s finished.
So, I want to introduce you to Team Yogurt, which launches... right this second.
Team Yogurt is my refusal to be finished.
Yogurt Culture, so beautiful between its two hardbound covers, is coming out on April 28. You’ll definitely love it. (And you should totally pre-order it.)
But I'm no less interested in yogurt than I was two years ago when I started researching it.
As a food, it's about as rich a subject as any: it's historical, global, and steeped in tradition. It’s made in the smallest, most remote villages and in the biggest, most industrialized cities. It's healthy, it tastes amazing, and it’s versatile beyond belief.
Team Yogurt lets me bring you into this world, a world I hope we’ll all hang out in together. It lets me keep the party going.
Finally, 5 Second Rule isn't going anywhere. This isn't an either / or situation. It's an and / and.
Welcome to my next and.