So there's a new water. But this isn't just any water. It's not Fiji water, which has been working hard to burnish its image. It's not Smart water, which is "vapor-distilled" (huh?) and brimming with electrolytes. It's not Evian natural spring water, the official sponsor of Top Chef. It's not Poland Spring or Voss or Volvic or Vitamin Water or Aquafina, Arrowhead Mountain, or even Dasani.
It's O Water.
The label, as you'll see here, lets us know that it's unsweetened, AND, as if that weren't enough, that it's "ultra premium."
Ultra premium. Let's think about that for a minute. It's not premium water. No, it's so much more. It's ultra premium water.
I guess those of us who've switched from bottled water back to tap are really missing out on something special.
And is it me or does the phrase "ultra premium" actually make you think of gasoline?